Bringing Transparency to the Influencer Marketing Industry

Social media and influencer marketing with purpose. We embody the idea of working together, learning from each other, and empowering one another putting knowledge at the forefront of meaningful relationships.

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Why is a credibility training scheme needed for influencers?

Credibility is a growing problem in the wellness industry. In a recent WellSpoken survey 74% of consumers said that they find it difficult to identify wellness information they can trust.

The current lack of industry-specific legislation means that consumers and other stakeholders have had to become the active players in holding wellness brands and influencers accountable. This leads to confusion, frustration and mistrust.

Influencers also have a responsibility to approach brands in a professional manner and outline their business case for collaboration, as well as being fully aware of how to protect their content and be transparent about their advertising work.

In an effort to overcome this, WellSpoken and Health Bloggers Community have launched a training scheme specifically for online influencers and bloggers.


TIME COMMITMENT: 10/12 hours

PRICE: Starting from 3 monthly instalments of £125 ($150)

"I joined the influencer training scheme because it really fits with my values of transparency, credibility and collaboration in blogging. Before joining I was aware that some of the content I wrote when I first started my blog no longer fit these values and the course helped me to develop an editorial policy to revise these posts.

I think the Influencer Training Scheme will help me to stand out in a competitive marketplace and develop long-lasting and mutually beneficial partnerships with brands"

- Rachel Evans, Healthy & Psyched

What will be covered?

This joint training scheme aims to provide influencers with an understanding of the underlying principles of the WellSpoken Code of Practice and Industry Guidelines as well as the HBC Marketing Standards, with specific examples of the application of these codes in everyday situations.

During the training, influencers will undertake assessments that aim to examine their understanding of the principles of credible health writing, as well as their proficiency in marketing and advertising practices and building strong working relationships with brands.

Upon completion of the training scheme a training certificate will be provided to all trainees, which will demonstrate the standards taught and attained throughout. It will also reflect that those awarded are going beyond the minimum business standard for compliance with UK and EU law and best practice principles, as well as FTC and ASA regulations.

Who is this training scheme for?

Suitable for bloggers and influencers looking to develop their skills and improve the quality of their editorial content for their audience and ensure they are in line with current marketing and advertising legislation.

With this training scheme, influencers will receive:

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Part One: Credibility in the Health and Wellness industry

  1. Overview of the core credibility issues in the wellness landscape
  2. What is the ‘Gold Standard’ for wellness content
  3. Practically working with the principles of credibility when developing content
  4. Maintaining credibility as a blogger when working with third- parties editorial partners

Part Two: Compliance to Marketing and Advertising Standards Within the Influencer Marketing Industry

  1. Communication within the realm of professional interest
  2. Transparency in advertising
  3. Disclosing partnerships
  4. Professionalism within ambassadorships and collaborations
  5. Ownership and protecting online
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Learning outcomes

  • Appreciate the fundamental principles underpinning WellSpoken and HBC industry standards and codes of conduct
  • Understand how to use those principles, along with compliance knowledge, to develop credible wellness content