Content MBA Library

Access all our resources, plus monthly updates and much more.

Join us for our MBA Bootcamp

The Content MBA is a self-contained library designed to give you all the tools and expertise you need to take your content to the next level.

With over 150 videos, audio lessons checklists and worksheets, this library covers all topics around content creation, working with brands and launching your own products.

Whether you are an audio learner, or you prefer to do interactive exercises, the MBA has got just what you need.

"Joining the HBC Academy has been one of the best decisions I have made. The topics are all so relevant, well-presented and full of great suggestions. I absolutely love the networking too. For me, it feels so real, being part of this amazing community where networking happens from home."

Katerina from the Mediterranean Dietician

We have all seen magnificent online courses, promising you the Holy Grail of content creation.

Well, we are realists and we know what a busy bee you are.

Rome wasn't built in a day, and neither are great brands.

This is why we condensed all our knowledge into simple, actionable lessons that - wait for this - you can access at any time. Forever.

"I have loved being a part of the Health Bloggers Academy. I highly recommend it to anyone who is starting out as a blogger or a social media influencer. Its got all the hacks, strategic tips you need to enhance your digital presence and take your blog and feed to the next level."

Jia from Wandering for Wellness

Scared of not being able to keep yourself accountable?

Don't worry, we've thought of that too!

  • You'll receive monthly emails highlighting newest lessons and resources. The email includes a highlight of the most popular lessons, as well as related articles from the HBC magazine.
  • You'll join our group with over 350 bloggers and content creators.
  • The blogging MBA library also includes exclusive interviews with brands and influencers, which you will find in our bonus module.
  • Each month we update the Library with new lessons and updates from the industry. Yes, you are welcome.


"Thanks a lot, very useful! I think you are very right about the "structure"of the conversation and of course be open to do free work. You never know what it can lead to - either that be new followers or new opportunities etc.. I truly believe in having a good relationship with a brand, and if that means I will get less payed for a job -then that totally fine too. It's all about finding a balance. Thanks again for taking your time to record this lesson for us - YOU ARE THE BEST !!!"

Lilo from Honey and Roots

"II feel more confident now in how to talk about this with brands, and also the point on doing a series of posts is very useful. It is so true that the more of a relationship you build up with the brand the further it will go so that makes a lot of sense."

Mairi from Ginger Vegan


The Influencer Pack

This pack explains the key aspects you need to take into account when you start working with brands and pricing yourself.

Approaching brands to work with can seem daunting, and knowing how to price yourself correctly can be tough.

We explain how affiliate marketing works and how to agree on a mutually beneficial deal. You will learn the importance of creating sponsored content that is meaningful and valuable to both your readers, your blog and the brand.

By the end of this section, you will be starting to charge brands for sponsored content, and have a sparkling media kit that potential collaborators will not be able to say no to.

Key learnings from this pack...

  • Two methods on how to price your services to potential collaborators
  • How to create an effective media kit and reports for brands
  • Why social media is helping influencers to share their message
  • How to maximise your efforts when working with brands
  • Handy templates to protect your online content and your work

"The HBC site and newsletter alone is one of the most helpful resources I've encountered when it comes to health and wellness blogging. Signing up for the Academy was a no brainer because of that."

Evgenia, Koula


The Social Media Pack

Are you overwhelmed or stressed out by social media? If so, take a deep breath.

The more you practice posting consistently on social media, the more routine it gets and the faster it goes. Together we'll talk about implementing your social accounts, creating a social media calendar and start tracking your progress.

We'll show you how to track your growth and what to focus on.

By having (and growing) your online presence, you’re opening your blog up to new clients, collaboration opportunities and media attention.

Key learnings from this pack...

  • How to successfully use Pinterest to grow a loyal readership
  • How to engage in meaningful conversations on Twitter, Instagram and Facebook
  • How to get started with Facebook Ads
  • The scheduling tools that will save you time and increase audience engagement
  • How to use Instagram to work with brands and make the most of Stories and Analytics

Get started now!

"I really enjoy being part of the MBA. It's so useful to get feedback on what we've done - it's reassuring to know your on the right lines or to get suggestions on how to improve."

Rachel - Healthy and Psyched


The Blogger Pack

Join us for a series of workshops (+ workbooks, a bonus sheet and a colour palette sheet) focuses on how you can easily create a cohesive brand for your blog, working on both the brand content (including mission statement and your blog personality), and the visual aspect of branding your blog.

Choosing a designer to work with on your next creative project can be a scary task, this is why we included a handy bonus sheet about effectively working with them, and how to use these resources with a graphic designer.

Key learnings from this pack...

  • How to find and develop your own individual style through themes, layout and colours
  • Why a well-organised content calendar can help you saving time on your blog
  • How you can find who your ideal reader really is
  • How to setup your Wordpress blog and choose the most appropriate plugins for it

The DIY Author + Products Packs

Following a step-by-step guide, you will learn how to master the basic settings of Google Analytics.

This workshop will also explain the most useful data to track on your blog, such as website visits, returning visitors, and the posts that are most popular with your readers.

You will become a Newsletter wizard in no time thanks to our in-depth workbooks and workshops.

Key learnings from this pack...

  • What you need to know when launching your food brand with Made by Margie and Sophie from Dust Granola
  • How to design, create and market your first eBook (with insider tips from published authors like David Bez from Salad Pride and Nadia Damaso from Eat Better, not Less)
  • How to use over 30 tools and resources to create your products
  • What a landing page is, its function and how to create one that kicks butt
  • How to design and create a successful eBook and self-publish it
  • The best platforms to publish your product on and how to price them


The library is for you if...

  • You've seen other creators successfully launching ebooks and courses via Instagram and their newsletters, and you do not know where to start
  • You have a great idea for an online service but do not know where to start
  • You heard about passive income (aka making money in your sleep), and you are ready to give it a go
  • You've seen other creators working with brands and promoting amazing products
  • You hear influencers talking about media kits all the time, just wishing somebody would do it for you.
  • You always have one eye out for the latest trends and are excited to share them with your audience
  • You want to learn how to create a sparkling offers that WOWs your readers

The library is not for you if...

  • You are not interested in making money out of your passion
  • You do not want to create a constant stream of income out of your expertise
  • You are not willing to create an evergreen system to promote your offerings
  • You are not interested in making money with your writing
  • You are not interested in charging brands and agencies for the value you are providing
  • You are not willing to engage constantly with your readers and provide them with the best content

Our amazing bonuses:

  • Access to our replay for the 2017 Health & Blogging Summit - including 5 talks and workshops (worth $30)
  • Access Private group: 24/7 support and friendship (priceless - this is the only group support we offer in any of our programs)
  • Our collection of photography workshops including 2 full live workshops with incredible teachers (worth over $50)
  • Exclusive interviews with successful industry figures who give advice on sustainable ways to create awareness of your blog and your products so that you build lasting relationships within an online community (worth $70)

Frequently Asked Questions

How long do I have access to the course?
This will depend on the plan you decided to purchase. After enrolling for our Live MBA, you'll get unlimited access to this course for as long as you like - across any and all devices you own. If you have paid a monthly subscription, deleting the subscription will result in you losing access to the MBA library.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 14 days FROM THE DATE OF PURCHASE and we will give you a full refund.
How can I access live Q&As and interviews.?
You'll be reminded to head to the MBA to access the exclusive link for the live Q&A and you'll be able to comment with questions you'd like to ask.
How often will I receive emails?
We'll be sending you course spotlights every fortnight to keep you accountable. For daily support and ideas, you can simply access our free support group on our platform.