Influencers and brands have a responsibility to liaise in a professional manner and outline their business case for collaboration, as well as being fully aware of how to protect their content and be transparent about their advertising work.
The training is the result of a robust assessment that examines the credibility of all brand communications around marketing and advertising. By following our guidelines, you'll go beyond achieving the minimum business standard for compliance with ASA and FTC and best practice principles.
As influencer marketing keeps growing as an industry, even people in the industry do not really know how to act in compliance with marketing and advertising laws, as well as best practises for business communication between influencers and brands or agencies.
Our review and implementation process ensures that brands have the right systems set in place to work with influencers, as well as follow our industry standards and code of conduct.
"The Health Bloggers Community have been an amazing help for lovesuperfoodtea. It encompasses everything our brand stands for, good health and good vibes. It is an amazing community for the wellness industry and it was instrumental in helping us launch #iloveyousoMATCHA campaign. Can’t wait to work with you again."
- Love Superfoods Tea
Training Deck and Review
We’ll provide you with a tailored training deck, as well as additional material outlined in the curriculum for you to review including metrics and ROI, how to disclose partnerships, professional communication and brand culture.
Strategy and Implementation
You’ll receive a draft of a 4-week implementation strategy, plus a campaign timeline for you to action (depending on your goals and focus) with detailed checklist, as well as templates for you to implement internal policies.
"Working with the HBC has been awesome. They have been professional yet very friendly from the start. It is reassuring to have their wealth of experience and skills on hand to guide us.
They provide a personal touch which is very much appreciated in business. I cannot thank them enough for all their encouragement and support. The HBC rocks and I highly recommend getting involved with them!"
- Whey Ahead
After this training, you’ll walk away with the tools to build an influencer network, engage with influencers effectively, and measure ROI.
With hands-on advice and case studies from the field, you’ll be set to scale for the long haul.
Learn from our very own brands & bloggers networking events, brand awareness campaign case studies and press events reports to discover how to harness influencer marketing once and for all.
Discover the case for authentic influence and learn how to establish and execute a successful influencer marketing program.
" It was amazing to be able to network, share our messaging and build connections for future collaborations with like-minded, health-conscious bloggers. The bloggers give so much back, providing feedback and ideas to help your brand move forward – it’s an amazing community"
- TOTM Organics